Calling all curious!
My curiosity keeps me searching for new avenues since mere motions of life can never truly make you feel alive. There are times when my...
top of page
Search
Sep 26, 20212 min read
Stop the Q-Tip when there is resistance!
Is it possible for brands to repeatedly mess up customer needs, especially after customers have grown weary of being ignored? An example...
76 views0 comments
Sep 22, 20214 min read
One-hit wonders
Positioning is challenging. Brands often miss the mark entirely because of short attention spans, an ever-growing amount of information,...
22 views0 comments
Sep 22, 20214 min read
I want a faster horse!
It is not uncommon for different people to misquote the true motivation behind a famous quotation once said by Steve Jobs after the...
28 views0 comments
Sep 17, 20215 min read
A pile of 'Stuff'
As once said by the formidable Miranda Priestly, ‘"This...Stuff"? Oh. Okay. I see. You think this has nothing to do with you.’ Typically,...
56 views0 comments
Sep 13, 20214 min read
The Tale of Five Inconveniences
It is the evening before the Christmas break and a few strangers are planning a trip to recharge and reset for the new year. Winter is...
22 views0 comments
Sep 8, 20214 min read
And now, we wait.
As with coins, tickets, and stamps you fill in lost pockets of your backpacks, there are some ideas that become a part of you. It's...
48 views0 comments
Sep 5, 20213 min read
Walking since Memphis
Out of all types of shops I enjoy visiting, I think a grocery supermarket - Yes! I said it. - is my favourite. Walking down bright,...
18 views0 comments
Sep 1, 20213 min read
Love you like a sandwich?
It was my recent binge on Katherine Heigl films that inspired this article. 27 dresses is a movie I have watched more times than I care...
47 views0 comments
Aug 30, 20213 min read
Just chill!
In the past, I've been told to 'chill' when I've raised concerns about the place we call home. To illustrate, here is a story we all know...
64 views0 comments
Aug 25, 20212 min read
That's all Fawkes!
The Great Stock Market crash on Oct 29, 1929, is one of the most influential days in the development of modern society. It was a...
116 views6 comments
Aug 22, 20213 min read
Exercising your face!
That night in particular is very vivid in my memory. The day before I packed for the long-awaited trip, I sat in my room thinking about...
32 views0 comments
Aug 18, 20212 min read
Make Agua, not Soda!
Over ten years ago, I was diagnosed with Polycystic Ovarian Syndrome. People have told me numerous times how to cope with this condition...
34 views2 comments
Aug 12, 20214 min read
I can do best*!
* Charges Applicable I think it's only fitting that I start my first 'Brand Finds' article with my constant need to perfect that is...
51 views0 comments
Aug 3, 20214 min read
'I am not a fashion designer.'
An understanding, long due. I have had plenty encounters- one would think you would get used to them too- but I must acknowledge that...
29 views0 comments
Aug 3, 20212 min read
Hustle. PAUSE. Repeat.
Mumbai — the city that never sleeps- suffers from the traffic jam disease as most metropolitans in the world. Stuck in one, I happened to...
19 views0 comments
Aug 2, 20214 min read
'New ideas please!'
A cautionary warning to the tallest order on the creativity table. 8 pm, Monday ‘Am I creative?’ She said to herself in a whisper as she...
24 views0 comments
Aug 2, 20212 min read
You can be many-things!
Remember that trip we all took with our parents for a local grocery errand and that inevitable stop made at the cash counter for a just...
39 views2 comments
bottom of page